How to Manage Your Global Reputation

How to Manage Your Global Reputation

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This is an updated and revised edition of the author's successful and ground-breaking book on international public relations and global reputation. Michael Morley provides a comprehensive overview to protecting and promoting your global reputation. With fresh case studies illustrating best and worst practice, he explains why protecting your corporate reputation makes a vital contribution to the survival and success of the corporation.Millions of tire gauges were given away as part of Firestonea#39;s consumer outreach. ... The Ford advertising campaign, on the other hand, focused on the new Explorer 2002, which, the company said, had been redesigned before the tire recallsanbsp;...

Title:How to Manage Your Global Reputation
Author:Michael Morley
Publisher:Palgrave Macmillan - 2002-05-29


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