This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.Organizer: Nationwide Exhibitions UK Ltd. 01179701370 Feb 1-2 The Footman James Bristol Classic Car Show Venue; Exhibition ... Traders Ltd. 01712357000 Mar 15-16 London Classic Motor Show Venue: Alexandra Palace, London.
|Title||:||How to Plan Exhibitions|
|Publisher||:||Cengage Learning EMEA - 1997|