Many salespeople dona#39;t understand either what to do with an extremely demanding customer or how to tell when a customer is lying, ... to shoot him/ herself in the foot and unnecessarily cut the price or squander away the possible profitable side of the deal. ... we develop, the sales rep can determine very accurately whether or not he/she should be able to realize a higher selling price in the marketplace.
|Title||:||How to Sell at Margins Higher Than Your Competitors|
|Author||:||Lawrence L. Steinmetz, William T. Brooks|
|Publisher||:||John Wiley & Sons - 2010-12-23|