Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.But after about three years, they all began having trouble getting new subscriptions and keeping renewals. The only explanation was ... Today, of course, we are seeing a decline in TV Guide as the television and cable world has changed. Unfocused Editorial ... It was as if the editors did not know what they were trying to do.
|Title||:||How to Start a Magazine|
|Author||:||James B. Kobak|
|Publisher||:||M. Evans - 2002-11-25|