with Forward by DR. ROBERT C. WORSTELL This book was originally published in 1941 as a series of articles, later expanded and published as a full book in 1942, with no evidence found that the copyright was ever renewed. Our new edition is built from the original public-domain version. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License by Robert C. Worstelllet us make an interesting analysis. Before us is a fullpage newspaper advertisement. It is a good jobaexcept in one vital respect. In fact, all of the ads in the campaign do a fine copy job but for this single element. Theadcaptures theattentionofanbsp;...
|Title||:||How to Write A Good Ad|
|Author||:||Victor O. Schwab,|
|Publisher||:||Midwest Journal Press -|