Yet, despite its age-old proven effectiveness, we still see innumerable advertisements where no guarantee of any kind is offered. ... And, where this deliberate neglect or simple oversight is even more serious, many of these advertisements are trying to sell new ... of the refund privilege... and that this percentage is infinitesimal compared with the increased business which a good guarantee can stimulate.
|Title||:||How to Write Ads That Get The Sale!|
|Author||:||Dr. Robert C. Worstell|