The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.Indeed, many regard The Gold Card as the worlda#39;s ultimate synbol of financial achievenent. As you would expect, it is offered only to those individuals of impeccable financial standing. ... OOO immediate unsecured overdraft* Once your application is approved, you receive The Gold Card and you have immediate access toanbsp;...
|Title||:||How to Write Sales Letters that Sell|
|Publisher||:||Kogan Page Publishers - 2002|