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An examination of one of the greatest success stories of the digital age looks at the success Steve Jobs has had with Pixar and his rejuvenation of Apple through the introduction of the iMac and iPod.If he truly wished to make the kind of market splash that he envisioned for the Apple II, it would cost a lot of money. ... It was fully assembled and had its own case and its own keyboard, and you could actually sit down and use it. ... a clever , attentiongetting advertising campaign that ignored the usual technical claims for its products and instead relied on symbolsa€”poker chips, hamburgers, and race cars.

Author:Jeffrey S. Young, William L. Simon
Publisher:John Wiley & Sons Inc - 2005-05-23


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