Identifying Hidden Needs

Identifying Hidden Needs

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The main reason new products fail is that they are too similar to existing market offerings. This book shows how to conduct successful market research and unveil the customers' hidden needsa€œCollaborating to Create: The Internet as a Platform for Customer Engagement in Product Innovation, a€Journal ofInteractive ... 1, 2006, pp. 45a€“63. Muniz, A. M., Oa#39; Guinn, T. C. , a€œBrand Community, a€Journal ofConsumer Research, Vol. 27, No.4, 2001, pp. 412a€“432. Williams, R. L. and Cothrel, J., a€œFour Smart Ways to Run Online Communities, a€ Sloan Management Review, Vol. ... Dahlsten, F., a€œ Hollywood Wives Revisited: A Study of Customer Involvement in the XC90 Project at Volvo Cars, a€anbsp;...

Title:Identifying Hidden Needs
Author:Keith Goffin, Fred Lemke, Dr Ursula Koners
Publisher:Palgrave Macmillan - 2010-10-06


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