The main reason new products fail is that they are too similar to existing market offerings. This book shows how to conduct successful market research and unveil the customers' hidden needsaCollaborating to Create: The Internet as a Platform for Customer Engagement in Product Innovation, aJournal ofInteractive ... 1, 2006, pp. 45a63. Muniz, A. M., Oa#39; Guinn, T. C. , aBrand Community, aJournal ofConsumer Research, Vol. 27, No.4, 2001, pp. 412a432. Williams, R. L. and Cothrel, J., aFour Smart Ways to Run Online Communities, a Sloan Management Review, Vol. ... Dahlsten, F., a Hollywood Wives Revisited: A Study of Customer Involvement in the XC90 Project at Volvo Cars, aanbsp;...
|Title||:||Identifying Hidden Needs|
|Author||:||Keith Goffin, Fred Lemke, Dr Ursula Koners|
|Publisher||:||Palgrave Macmillan - 2010-10-06|