Implementing E-commerce Strategies

Implementing E-commerce Strategies

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qIn Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the qwhatq and qwhyq of e-commerce, Epstein zeroes in on the elusive qhow.qq--BOOK JACKET.Monica Soto, aquot;Rite Aid Sells Stake in Online Pharmacy, aquot; Knight Ridder Tribune Business News, May 7, 2002; 1, 1-2. 49. ... Keith Regan, aquot;EBay and UPS Unveil Shipping Pact, aquot; E-Commerce Times, December 20, 2000, 1. Online at ... Compaq Takes Direct Approach to Profitability, aquot; InformationWeek, September 11, 2000. 3. ... Lester C. Thurow, aquot;Does the a#39;Ea#39; in E-Business Stand for a#39;Exita#39;?

Title:Implementing E-commerce Strategies
Author:Marc J. Epstein
Publisher:Greenwood Publishing Group - 2004


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