Incorporating Mobile Multimedia Into Everyday Life

Incorporating Mobile Multimedia Into Everyday Life

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This dissertation examines the Korean case of how and why people adopt and use mobile TV--DMB (Digital Multimedia Broadcasting), a newly emerging mobile multimedia technology and explores its integration into every day life. It identifies the elements that people consider important in their decisions to adopt mobile TV and explores how the use of mobile TV influences different experiences of media use in the context of public and private spaces by overcoming spatial and temporal limitations of traditional media.regional mobile phone carriers19 offer mobile TV services in the U.S. Verizon Wireless offers its a#39;V Casta#39; service over the EV-DO ... 21 The basic plan costs $10 per month, while a special Sprint Vision multimedia plan costs $20 per month andanbsp;...

Title:Incorporating Mobile Multimedia Into Everyday Life
Author:Seung-Hyun Lee
Publisher:ProQuest - 2008


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