India Reloaded

India Reloaded

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Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.Too much has been made of innovations that cost a product to a given price. ... Cars from Hyundai, phones from Samsung, and home appliances from LG do exactly this a€“ their products are loaded with features ... Nokiaa#39;s Asha 308 and 309 models, launched towards the later part of 2012, offered a capacitive touch screen, anbsp;...

Title:India Reloaded
Author:Dheeraj Sinha
Publisher:Palgrave Macmillan - 2015-06-26


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