Both city and enterprise have an interest in industrial tourism development, but how can it be organized in such a way that the benefits outweigh the costs for both? By analyzing case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, this book provides an insight into the experiences of industrial tourism development in cities.Opportunities for City and Enterprise Rachel Xiang Feng, Mr Christian Berger, Professor Leo van den Berg, ... Clearly, also the product presentation of a new VW Golf model had a positive impact on the 2003 statistics. ... A general problem of Wolfsburg is the bad hotel occupancy rate in weekends: a typical feature of cities with a lot of business travel. ... package tourists Table 2.1 Overnight stays in Wolfsburg, 1999-2006 Source: Wolfsburg Marketing, 2007b especially at the weekends.
|Author||:||Rachel Xiang Feng, Mr Christian Berger, Professor Leo van den Berg, Dr Alexander Otgaar|
|Publisher||:||Ashgate Publishing, Ltd. - 2012-11-28|