Information Design

Information Design

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The goal of communication-oriented design of messages should always be clarity of communication. In information design the task of the sender is actually not completed until the receivers have received and understood the intended messages. Information Design a€“ An introduction includes chapters explaining verbo-visual communication, information and message design principles, design processes, and design tools. These chapters can be seen as a general framework for production of information and learning materials. Based on theories for verbo-visual communication this book presents several practial guidelines for the use of text, symbols, visuals, typography, and layout in information and learning materials. Rune Pettersson is Professor of Information Design at the Department of Innovation, Design and Product Development (IDP) at MAclardalen University in Eskilstuna, Sweden.Klare (1985: 15) concluded that readers tend to recall better when writers present information: In causea€”effect and contrast ... (1995) noted that although a large number of studies have been devoted to the cognitive processing of single text passages, far less is known ... In two studies they found that 11th grade studentsa#39; knowledge increased after reading multiple history documents on the same subject.

Title:Information Design
Author:Rune Pettersson
Publisher:John Benjamins Publishing - 2002-12-19


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