Your name, or URL, can bring people in. Companies such as Buy.com and Etoys. com attract traffic simply because their URL is easy to recognize and remember. Very often smaller companies will purchase a URL that is similar to the URL ofanbsp;...
|Title||:||Information Systems Management Handbook|
|Author||:||Jae K. Shim, Joel G. Siegel, Anique A. Qureshi|
|Publisher||:||Prentice Hall Direct - 2001-07-01|