Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a 'performance trap' that causes them to lose sight of the customer. The history of technology is littered with examples of superior products that either failed or sold poorly relative to technically inferior competing products. Innovation and Marketing in the Video Game Industry examines the factors behind success and failure and identifies patterns that will help engineers, developers, and executives formulate better business strategies.Developers could choose to give their applications away or sell them through a new online app store. ... video game news site Kotaku predicted that applications, and particularly games, would aquot;start raining down like cats, dogs and men.
|Title||:||Innovation and Marketing in the Video Game Industry|
|Author||:||Professor Gloria Barczak, Mr David Wesley|
|Publisher||:||Gower Publishing, Ltd. - 2012-08-28|