Innovation, Market Archetypes and Outcome

Innovation, Market Archetypes and Outcome

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This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.N Napster, 83 National Academy of Sciences, 152 National Council for Supercomputer Applications, 109 natural monopolies, 50 NBC, ... and Organization, 186 Innovation Goals and Current Corporate Culture, 188 gap assessment, 188 Oslo Manual, 5, 151 outcome space, ... 119 Ruth Handler, 103, 104 S Samsung, 91 Sarkar, Soumodip, 31 Schacht, Wendy, 8 Schumpeter, Joseph, 3, 5, 13, 14, 59, 152anbsp;...

Title:Innovation, Market Archetypes and Outcome
Author:Soumodip Sarkar
Publisher:Springer Science & Business Media - 2007-08-11


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