Instant Appeal

Instant Appeal

4.11 - 1251 ratings - Source

Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!The Barbie beauty backlash created a market for one of the hottest new doll creations of all time: The American Girl doll collection. ... So, if we like imperfect creatures so much, how did Barbie become popular in the first place? It has to do withanbsp;...

Title:Instant Appeal
Author:Vicki KUNKEL
Publisher:AMACOM Div American Mgmt Assn - 2008-11-26


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