Integrated Marketing Communications

Integrated Marketing Communications

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This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment... is the most competitive segment in the Australian car industry and is dominated by the Mazda 3 (with 20 per cent market share) ... 8be6d84f-e490-4f9c-99b7192d0417c832.pdf (Accessed 24 September 2010) Theanbsp;...

Title:Integrated Marketing Communications
Author:William Chitty, Nigel Barker, Bill Chitty, Michael Valos, Terence A. Shimp
Publisher:Cengage Learning - 2011-11-14


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