Integrating Design and Manufacturing for Competitive Advantage

Integrating Design and Manufacturing for Competitive Advantage

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With more emphasis being placed on the cost and quality of new products and on reducing the lead time to develop them, attention is turning to the increasingly important topic of design for manufacturing (DFM). This involves the collaboration among research and development, manufacturing, and other company functions and is aimed at accelerating the new product development process from product conception to market introduction. A company can create a competitive advantage for itself by managing the process and its related organizational dynamics effectively. This collection of essays focuses on the development of strategic capabilities through use of DFM tools and practices, the role of DFM in specific product development phases, and the social, political, and cultural context within which DFM is introduced.Hoglund (1990) reported that the real challenge to making this all work is to have general managers stay out of the ... The story of the Mazda Miata was recently published by Levin (1990) and serves as an instructive example for this purpose.

Title:Integrating Design and Manufacturing for Competitive Advantage
Author:Pennsylvania State University Gerald I. Susman Robert and Judith Klein Professor of Management College of Business Administration
Publisher:Oxford University Press, USA - 1992-09-11


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