qThis book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and servicesq--Provided by publisher.Industrial Marketing Management, 33(3), 229a239. doi:10.1016/j.indmarman. 2003.10.012 Lin, F., Liu, C.-W., aamp; Kuo, I.-H. ... Paper presented at the 2010 Global Marketing Conference. ... TIa#39;s web 2.0 success story: Better customer service. CIO .
|Title||:||Integrating Social Media into Business Practice, Applications, Management, and Models|
|Publisher||:||IGI Global - 2014-06-30|