Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.Kodak ignored the patent wall that Polaroid, a much smaller competitor, had built around its growing instant camera busi- The total cost to Kodak for its ill-managed risk strategy was more than US$1 billion ness. As discussed earlier in the bookanbsp;...
|Title||:||Intellectual Property and Business|
|Author||:||Rodney D Ryder, Ashwin Madhavan|
|Publisher||:||SAGE Publications India - 2014-07-31|