A handy introduction to copyright, patents, trade marks and other key elements of IP. From small businesses filing patents to designers protecting their copyright, from a gas station seeing its logo ripped off by a competitor to a blogger posting photographs, New Zealanders encounter intellectual property every day. Sometimes they need to call a lawyer. But at other times, they just need to get a clear understanding of what they can and canat do in order to go about their business. This handy little book, written by one of the countryas leading intellectual property lawyers and author of the major texts on the subject, is an accessible introduction to patents, trade marks, copyright and other key elements of IP. Aimed at non-lawyers looking to understand basic concepts and key issues, the book will be a guiding light through the often murky waters of intellectual property law. What can be patented? Do you have to register a trade mark? How does copyright work on the internet? Tackling common questions in concise and accessible prose, Intellectual Property in New Zealand: A Useras Guide should sit on the desk of entrepreneurs and designers, journalists, inventors and many more across New Zealand. Costing about three minutes of a lawyeras time, itas a book worth owning.It might be a word a Big Mac a or it might be a logo a the McDonalda#39;s golden arches design or the Nike a#39;swoosha#39;. Or it might be the dAccor of a pub or restaurant chain which has become distinctive of that business. It could be the name of aanbsp;...
|Title||:||Intellectual Property in New Zealand: A User’s Guide to Copyright, Patents, Trade Marks and More|
|Publisher||:||Auckland University Press - 2015-07-13|