Interactive TV Technology and Markets

Interactive TV Technology and Markets

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This forward-looking book focuses on ITV, and illustrates how it's changing the face of TV broadcasting. It provides you with important technical, strategic and creative expertise you need to assist you in the development of interactive systems, and your assessment of their future business potential. Learn how this new aesthetic, interactivity, has given rise to the development of unique design practices and embedding of extended codes and syntax in the programs, and how Bandwidth limitations associated with analog TV signals are eliminated, as cable, satellite and terrestrial TV network operators switch to Digital Bandwidth, providing more interactive content, globally. Examples of content creation, show how ITV programming enhances the educational and entertainment value of programs, and how viewers are encouraged to order online goods and services featured in the programming.Development During 2001-2005 Year 2001 Worldwide: Cable and set-top boxes 104 million Game consoles 105 million ... HDTV to take off Households worldwide: On-line 61 million Percentages below are of on-line households: Activatedanbsp;...

Title:Interactive TV Technology and Markets
Author:Hari Om Srivastava
Publisher:Artech House - 2001-12-21


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