International Franchising in Emerging Markets

International Franchising in Emerging Markets

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q[The authors] have made a signal contribution to an understanding of 'emerging markets' and the opportunities and risks they present to international franchisors. ...the entire international franchising community owes them a debt of gratitude.q Philip F. Zeidman, Piper Marbury Rudnick a Wolfe Accounting for 80% of the world's population and 60% of its natural resources, emerging markets present franchisors with the greatest potential for long-term growth. In fact, the U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries. International Franchising in Emerging Markets: China, India and Other Asian Countries shows you how to expertly navigate this next dynamic franchising frontier. This book from CCH will help you avoid potential pitfalls, enter these markets with confidence, and stack the odds for success in your favor. International Franchising in Emerging Markets: China, India and Other Asian Countries is a must for all professionals and academics with an interest in international franchising.Regardless of these initial setbacks, however, PepsiCo will open 30 units each of KFC and Pizza Hut over the next ... As in many other Asian countries (e.g., Indonesia, Malaysia, China), these restaurant outlets in India are expected to ... In terms of ownership patterns, even though on a worldwide basis 70% of McDonalda#39;s are franchisee owned and operated, McDonalda#39;s in India will start thinking aboutanbsp;...

Title:International Franchising in Emerging Markets
Author:Ilan Alon, Dianne H. B. Welsh
Publisher:Cch Incorporated - 2001


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