INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.With Toyotaa#39;s new brands Venza and Yaris, can Toyota attract a new, younger market with new social media? ... Toyota family against a group of professional managers each blaming the other for the automakers problems. ... Chris Shunk, a Toyota Loses $21B in Market Share in One Week, a Auto News, January 31, 2010. 7.
|Author||:||Michael Czinkota, Ilkka Ronkainen|
|Publisher||:||Cengage Learning - 2012-08-13|