International Marketing Cases

International Marketing Cases

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Coming at a time when US supremacy in the global marketplace is being challenged, this edition intended for a semester course incorporates recent developments like the European Monetary Union, new examples, updated statistics, and some 100 International Marketing Highlights articles. The 19 primaryFang felt that such relatively exotic cakes simply did not appeal to Chinese, who were accustomed to traditional ... Pricing Before Carvel Beijing opened its doors in October, Demadis and Fang had to discuss the pricing strategy for ... Fang argued that the future of the Beijing market lay in understanding the Chinese consumer, who was not ready to purchase ice-cream cones that represented, on average, anbsp;...

Title:International Marketing Cases
Author:Subhash C. Jain
Publisher:South-Western Pub - 2001


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