International Marketing Resource Guide

International Marketing Resource Guide

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Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.TRAVEL. Before leaving the United States, all plans and preparations should be thoroughly completed. The following are specific ... aquot;World Weather Updateaquot; section found in major newspapers or the Weather Channel on cable television.

Title:International Marketing Resource Guide
Author:William Arthur Delphos
Publisher:DIANE Publishing - 1994-10-01


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