International Place Branding Yearbook 2012

International Place Branding Yearbook 2012

4.11 - 1251 ratings - Source

Annotation. This volume examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.Allen, J. and Cochrane, A. (2007) a€œBeyond the territorial fix: regional assemblages, politics and powera€, Regional ... Independent report to the Commissioner for Regional Policy, 20development/Barca_report.pdf Binnie, J. and Skeggs, B. (2004) ... IS/98/349, March, Suntory and Toyota International Centres for Economics and Related Disciplines, London School ofanbsp;...

Title:International Place Branding Yearbook 2012
Author:Frank M. Go, Robert Govers
Publisher:Palgrave Macmillan - 2012-12-24


You Must CONTINUE and create a free account to access unlimited downloads & streaming