This is a guide to e-commerce business models and metrics written by the former director of e-commerce at Oracle.Victoriaa#39;s Secret attracted almost two million site visits to the fashion show in Cannes in 2000 without much of a hiccup. ... Does it make sense, however, to have the needle pegged at high site-visits with only a small number being target customers? ... to support traffic consisting of an audience where more than half, conservatively, will never influence a purchase decision, let alone make a purchase?
|Title||:||Internet Commerce Metrics and Models in the New Era of Accountability|
|Author||:||Sridhar Jagannathan, Jay Srinivasan, Jerry Kalman|
|Publisher||:||Prentice Hall Ptr - 2002|