The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe's top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world. In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new 'Digital Marketing in Practice' interview.They might not have come straight away but they were familiar with ASOS, they knew ASOS, but they just had to click on some other ... Youa#39;d have affiliates who would ask to be involved in the programme and register one site, and then, funnily enough, just use the codes to open up a completely different site. ... These were affiliates who we had told not to generate traffic on the back of discount codes.
|Author||:||Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston|
|Publisher||:||Pearson Education - 2009|