Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet Internet marketing is the fastest, most efficient way to attract profitable new customersaif you run it strategically and systematically. This book shows you how. Youall discover how to integrate marketing, sales, and operations functions to work together far more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance. Drawing on extensive in-the-trenches experience, the authors help you implement a more iterative, measurable, and repeatable approach to Internet marketing, deliver better-qualified leads, build an online sales engine to track and improve every customer relationshipaband, above all, grow profits! Youall Learn How To: ac Craft flexible strategies that can quickly learn from experience ac Eliminate qsilosq that prevent effective measurement and execution ac Overcome obstacles ranging from culture to processes to individual behavior ac Build a powerful online sales engine to track customers through the entire relationship ac Avoid dangerous data and weed out junk leads ac Integrate web KPIs into business decision-making ac Link web to lead to CRM analysis ac Redefine messages to respond to your key audiencesa personas ac Architect and design sites to improve user experience and conversion ac Write highly findable content, and then make it even more visible ac Start a feedback loop for continually optimizing both tactics and strategy ac Globalize Internet marketing for diverse languages and cultures ac Translate your performance into boardroom-ready reports CATHERINE JUON, Co-Founder a Catalyst of Pure Visibility, has worked in the Internet space for nearly 20 years. She has extensive experience helping companies develop integrated online marketing strategies that leverage online advertising, search engine marketing, and social media. DUNRIE ALLISON GREILING, Director of Happiness at Pure Visibility, works with analysts to derive actionable recommendations from complex web data and develop strategic Internet marketing plans. She has more than a decade of web content and project-management experience. CATHERINE BUERKLE has 18+ years of experience in usability design, web-based media, technical communication, project management, and marketing. She founded ArborComm, Inc., and co-founded the Digital Design Institute of Michigan. ISBN-13: 978-0-7897-4789-1 ISBN-10: 0-7897-4789-8Many lead-generation websites rely on a link to an email as a call to action, something like ... Mailto links launch a separate program (such as Microsoft Outlook) from where the email is sent (or not). ... Another such email option is to create a specific paid search-only email address to see how many visitors arrive at eachanbsp;...
|Title||:||Internet Marketing Start to Finish|
|Author||:||Catherine Juon, Dunrie Greiling, Catherine Buerkle|
|Publisher||:||Que Publishing - 2011-08-10|