Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese apushing handa operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.(Dobele et al., 2005, pp 146-148) Successful viral marketing campaigns depend on consumers perceiving value in the ... The Internet makes it much easier for consumers to talk, it is low cost (or virtually no cost at all), it is instant and the marketanbsp;...
|Title||:||Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media|
|Publisher||:||IGI Global - 2013-09-30|