Introduction to e-commerce

Introduction to e-commerce

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Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busyFor example, Yoyodyne organized a contest in 1997 in which tax preparer Haamp;R Block paid $20, 000 toward the winnera#39;s federal income taxes. I Retailers can provide online shoppers with special offers while they are purchasing or aquot; checking out. ... For example, an old-economy seller of hard-to-find light bulbs changed its name to and created an online ... The company displayed Toyota banners on the search engine AltaVista ( Whenever someone usedanbsp;...

Title:Introduction to e-commerce
Author:Efraim Turban, David King
Publisher: - 2003


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