Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busyFor example, Yoyodyne organized a contest in 1997 in which tax preparer Haamp;R Block paid $20, 000 toward the winnera#39;s federal income taxes. I Retailers can provide online shoppers with special offers while they are purchasing or aquot; checking out. ... For example, an old-economy seller of hard-to-find light bulbs changed its name to topbulb.com and created an online ... The company displayed Toyota banners on the search engine AltaVista (altavista.com): Whenever someone usedanbsp;...
|Title||:||Introduction to e-commerce|
|Author||:||Efraim Turban, David King|