Introduction to Marketing

Introduction to Marketing

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With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.Reference groups q Definition of a reference group A reference group involves one or more people that a consumer uses ... behaviour patterns:29 a€c Membership groups are groups to which the person has obtained membership, for example, anbsp;...

Title:Introduction to Marketing
Author:Johan Strydom
Publisher:Juta and Company Ltd - 2005-09-01


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