Introduction to Mass Communication

Introduction to Mass Communication

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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, qnet neutrality, q municipal WiFi, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more!DBS provider Dish Network has its version, letting subscribers download movies from their home receiver to their portable PocketDish. ... who can best answer two questions: What content will people be willing to watch on mobile devices? and How big will the audience actually be? ... They are heartened by the success of Sonya#39;s PlayStation Portable (PSP) video-game unit, with its 4.3-inch-wide screen.

Title:Introduction to Mass Communication
Author:Stanley J. Baran
Publisher:McGraw-Hill Humanities Social - 2007-01


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