Introduction to Sociology

Introduction to Sociology

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Join the conversation with one of sociologya€™s best-known thinkers. Ita€™s the 21st century and the world is changing. Todaya€™s students have instant access to anyone, anything, anywhere, anytime. They want to be enlightened, entertained, and informed on their terms. They want to be shown the relevance of the introductory sociology course to their lives. Who better than George Ritzer, one of sociologya€™s best-known thinkers, to do just that? While providing a rock-solid foundation of sociology, Ritzer illuminates traditional sociological concepts and theories, as well as some of todaya€™s most compelling social phenomena: globalization, consumer culture, and the internet. As technology flattens the globe, students are challenged to apply a sociological perspective to their world. Ritzer brings students into the conversation by bridging the divide between the outside world and the classroom.This commercial for the Toyota Highlander uses pester power and peer pressure to sell a sport utility vehicle. ... of Phoenix and Kaplan University enrolling hundreds of thousands of students in the market for a degree on a more flexible schedule. ... They are also much more likely to make similar demands for up-to- date a€œproductsa€ and attentive service from their professors and ... The Great Recession technically lasted from late 2007 to mid-2009, but the economic effects are still felt.

Title:Introduction to Sociology
Author:George Ritzer
Publisher:SAGE Publications - 2012-07-24


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