It Takes a Prophet to Make a Profit

It Takes a Prophet to Make a Profit

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A marketing expert outlines the fifteen major trends underpinning the market today, explains how they are transforming American business, and reveals how corporate managers can exploit them. 30, 000 first printing.In fact, according to Mr. Crystala#39;s analysis, the executivesa#39; pay climbed 38.1 percent a year, to an average of $10.1 million. In 1997, the nationa#39;s highest-paid CEO was Travelers Groupa#39;s Sanford Weill, who received more than $400 million inanbsp;...

Title:It Takes a Prophet to Make a Profit
Author:C. Britt Beemer, Robert L. Shook
Publisher:Simon and Schuster - 2001-01-01


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