Jesus Consumer

Jesus Consumer

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Some scholars believe that Jesusa€™ punitive instructions about possessions and material goods amount to little more than antiquated sayings. By contrast, Jesus Consumer combines modern consumer research with the latest writings on historical Jesus to propose a model for contemporary consumer behavior that pays serious regard to Jesusa€™ a€œconsumption teachings.a€ The author argues that Jesusa€™ consumer teachings possess the greatest potential to help us effect positive change in our personal lives and social relationships. We need to interpret and enact his teachings symbolically, not follow them literally.... and drive to the nearby Dunkina#39; Donut store, or to make Dunkina#39; Donut coffee from the branded beans she keeps at home. ... Wendy slips out during the afternoon and walks to the nearby Dunkina#39; Donut shop to purchase a cup of iced coffee.

Title:Jesus Consumer
Author:Michael L. Klassen
Publisher:University Press of America - 2013-12-10


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