Going into the 1991 peak sales season, Yamaha, manufacturer of the Waverunner and Super Jet watercraft brands, was poised to overtake market leader ... The company also sought to address a previous strategic objective, development of grass roots programs such as the aquot;Club Waveaquot; ownera#39;s club. ... Dealers and aftermarket parts manufacturers were also given opportunity to participate, with allanbsp;...
|Title||:||Journal of Media Planning|