Journal of Media Planning

Journal of Media Planning

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Going into the 1991 peak sales season, Yamaha, manufacturer of the Waverunner and Super Jet watercraft brands, was poised to overtake market leader ... The company also sought to address a previous strategic objective, development of grass roots programs such as the aquot;Club Waveaquot; ownera#39;s club. ... Dealers and aftermarket parts manufacturers were also given opportunity to participate, with allanbsp;...

Title:Journal of Media Planning
Publisher: - 1992


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