Journal of Public Policy & Marketing

Journal of Public Policy & Marketing

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In their essay aquot;Toward a Framework for Assessing Covert Marketing Practices, aquot; Milne, Bahl, and Rohm (2008) broadly consider ... He argues that, in general, most consumers are skeptical and that to escape the cluttered market, firms consider ... The market importance of these issues is established by the research findings that consumers who are made aware of the ... It is the goal of this special section to provide a starting point for such work and to promote further scholarly attention toanbsp;...

Title:Journal of Public Policy & Marketing
Publisher: - 2008


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