Key Concepts in Marketing

Key Concepts in Marketing

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Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.It is easy to see how many questionnaires are coming back; more can be sent if needed. The respondent can ... goods, and facilitate payment. E-mall An E-mall is a form of internet shopping which seeks to replicate a traditional shopping mall, anbsp;...

Title:Key Concepts in Marketing
Author:Jonathan Sutherland, Diane Canwell
Publisher:Palgrave Macmillan - 2004-02-27


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