It is positively affected by message relevance and negatively affected by information entry/modification costs, message-processing costs, and privacy costs. ... Advertisers obtain the average consumer profile and choose a communications vehicle that matches the target most accurately. ... Viral marketing is sometimes used to describe some Internet-based stealth-marketing campaignsaincluding blogsanbsp;...
|Title||:||Kick Ass Business and Marketing Secrets|
|Publisher||:||John Wiley & Sons - 2011-07-28|