Kids Rule!

Kids Rule!

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Sarah Banet-Weiser explores how the cable network Nickelodeon combines an appeal to kids formidable purchasing power with assertions of their political and cultural power.In the preschool program Go Diego Go!, for example, the main character is Diego , Doraa#39;s cousin (the show is a spinoff from Dora the Explorer). Thematically, the show focuses on animals, as Diego is committed to saving animals that are inanbsp;...

Title:Kids Rule!
Author:Sarah Banet-Weiser
Publisher:Duke University Press - 2007-09-03


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