In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!From her work as a standup comic, she knew that the aKa sound makes people laugh. Using this knowledge, she ... Sara says that aSpanx is edgy, fun, extremely catchy, and for a moment it makes your mind wander (admit it). Plus ita#39;s all about anbsp;...
|Publisher||:||Adams Media - 2007-04-12|