Landing Page Optimization For Dummies

Landing Page Optimization For Dummies

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Turn landing pages into profits with the right tools Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author's website. Discover the power of language and how to use it as a call to action Start predicting customer browsing behavior Diagnose current problems with your landing page Create a unified marketing message between the search engine result and landing page Examine common optimization approaches Master specific tools for tracking results and follow strict maintenance procedures If you want to make your landing page more appealing, this book provides clear, hands-on explanations and information that you can put to use immediately.Inadequate policies: Visitors want to know what you do with their information or how you handle a return. Your landing ... A contact page is more than an e-mail form; it includes the head office address, phone number, and business hours as a way of establishing your business presence. ... Heat maps remove the guesswork of where people look on your page. ... Because a lot of research on eye pathing has been done already a€” and the a€” Figure 4-5: Heat map endorsed by Google.

Title:Landing Page Optimization For Dummies
Author:Martin Harwood, Michael Harwood
Publisher:John Wiley & Sons - 2009-09-10


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