Launching New Ventures: An Entrepreneurial Approach

Launching New Ventures: An Entrepreneurial Approach

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LAUNCHING NEW VENTURES provides tomorrowa€™s entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.See market research task orientation, 399 Tata, Ratan, 135 taxes, 238, 423a€“424 Taylor, George, 368 team(s) buy-sell agreement for, ... 156a€“157 Tech Coast Angels, 355 TechCrunch, 185, 349a€“350 technical analysis, of prototype, 133 Technical Research Group, Inc. ... 201 Thomson Venture Economics, 369 3i Group, 497 3M Corporation, 514 Tiny Crimson Consulting Group, 309 Tippr, 459 TiVo Inc., anbsp;...

Title:Launching New Ventures: An Entrepreneurial Approach
Author:Kathleen R. Allen
Publisher:Cengage Learning - 2011-06-01


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