Lean Branding

Lean Branding

4.11 - 1251 ratings - Source

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. Youa€™ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodologya€™s Build-Measure-Learn loop. Learn exactly what a brand isa€”and what it isna€™tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what youa€™ve learneda€”by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that applyUse it. a€“ Similarly, if you operate in a marketplace, most of them offer discount features. Even the iTunes store, a mobile app marketplace, offers developers a limited number of promo codes that they can send over to exclusive users ( reviewersanbsp;...

Title:Lean Branding
Author:Laura Busche
Publisher:"O'Reilly Media, Inc." - 2014-09-17


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