Leveraging ITS Data for Transit Market Research

Leveraging ITS Data for Transit Market Research

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TRBAis Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A PractitionerAis Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.Kittelson aamp; Associates, Inc. TCRP Report 100: Transit Capacity and Quality of Service Manual, 2nd ed. ... Lehtonen, M., Rosenberg, M., RAcsAcnen, J., and SirkiAc, A. Utilization of the Smart Card Payment Systems (SCPS) Data in Public Transport Planning ... Proc., 2002 Transit Chicago Conference, Chicago, IL, 2002 . ... Transportation Research Board of the National Academies, Washington, D.C., 2005.

Title:Leveraging ITS Data for Transit Market Research
Author:James G. Strathman
Publisher:Transportation Research Board - 2008-01-01


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