Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.In an opt-out approach, service providers may send messages unless consumers request them to stop. However, the EU legislation calls for a ... DoCoMo additionally changed its system of giving its customer an email address from a#39;( phoneanbsp;...
|Title||:||Leveraging Mobile Media|
|Publisher||:||Springer Science & Business Media - 2006-03-30|